The mission of Value Drugs is to provide consumers with, and to be the preferred brand for, high-quality pharmaceutical products at a reasonable price.

Because of it’s small scale of operation and narrow focus, Value Drugs has been, and will continue to be, able to provide pharmaceutical products of equal or better quality than the major brands.  Value Drugs will continue to market a discount stomach-relief medication and plans to add a discount cough syrup product to it’s product mix.  These products will contain the same ingredients as the major pharmaceutical products and will have the same medicinal effects, yet will retail for about half the price of existing brands.

Value Drugs intends to increase it’s production capacity and expand it’s sales effort to include local discount retail chains, supermarkets, drug stores, and gift shops in the Massive City area.  Eventually, the company will broaden it’s scope to include regional, then national distribution.

It’s typical customers are those quality conscious, yet frugal, consumers, many of whom are from lower-income families that seek to stretch their budgets wherever possible.  Value Drugs intends to meet the needs of this broad segment of consumers through the provision of low-cost, quality medications.  The products will be marketed as such, with an emphasis on their quality to distinguish Value Drugs products from the more generic brands that emphasize price. In carrying out the above measures, Value Drugs expects to establish itself as the preferred brand in the market for which a wide-range of consumers will come to recognize and trust.